GRAPHICS EFFECT / DESIGN STUDIO

Designs that speak.
Brands that stay.

From everyday essentials to extraordinary brands.
Packaging, identities and print design with a lasting effect.

Explore the designs Start a project
15+ years of experienceVARANASI, INDIA
CONCEPT TO PRINT
Graphics Effect snack packaging portfolio presented as realistic product mockups
EVERYDAY PRODUCTS. EXCEPTIONAL PRESENCE.Graphics Effect artwork · Studio mockup presentation
PACKAGING & MOCKUPSBRAND IDENTITIESLABELS & STICKERSBANNERS & PRINT
01 / PACKAGING PORTFOLIO

Our designs.
Ready for the spotlight.

A closer look at Graphics Effect packaging, from food and household essentials to agricultural products.

20 original designs07 curated presentations

Studio mockups made from original artwork. Open each collection to see the supplied designs in detail.

01 / SNACKS & MAKHANA03 DESIGNS
Studio mockup presentation of Kelovia · Kumkum · ABHA packaging based on original Graphics Effect artwork

Kelovia · Kumkum · ABHA

Made for the moments we share.

Bold snack packaging, from cinema-style popcorn to namkeen and premium makhana.

View original artwork (03)
Original Kelovia Butter Popcorn packaging artwork
Kelovia Butter Popcorn
Original Kumkum Multi-Munch packaging artwork
Kumkum Multi-Munch
Original ABHA Makhana packaging artwork
ABHA Makhana
02 / SPICE PACKAGING03 DESIGNS
Studio mockup presentation of SIR One spice range packaging based on original Graphics Effect artwork

SIR One spice range

A family of flavour.

A connected visual identity across red chilli, haldi and coriander powder.

View original artwork (03)
Original SIR One Red Chilli Powder packaging artwork
SIR One Red Chilli Powder
Original SIR One Haldi Powder packaging artwork
SIR One Haldi Powder
Original SIR One Coriander Powder packaging artwork
SIR One Coriander Powder
03 / GROCERY BRAND SYSTEM05 DESIGNS
Studio mockup presentation of Grind Pure packaging based on original Graphics Effect artwork

Grind Pure

One identity. Five essentials.

Sattu, besan, sooji, maida and sabzi masala, with distinct colours across the range.

View original artwork (05)
Original Grind Pure Sattu packaging artwork
Grind Pure Sattu
Original Grind Pure Besan packaging artwork
Grind Pure Besan
Original Grind Pure Sooji packaging artwork
Grind Pure Sooji
Original Grind Pure Maida packaging artwork
Grind Pure Maida
Original Grind Pure Sabzi Masala packaging artwork
Grind Pure Sabzi Masala
04 / HOME CARE04 DESIGNS
Studio mockup presentation of Washingo · Aarvi · Liya Plus packaging based on original Graphics Effect artwork

Washingo · Aarvi · Liya Plus

Fresh thinking for everyday care.

Detergent packaging with bold brand names and clear product hierarchy.

View original artwork (04)
Original Washingo Washing Powder packaging artwork
Washingo Washing Powder
Original Aarvi Detergent Powder packaging artwork
Aarvi Detergent Powder
Original Liya Plus — Blue packaging artwork
Liya Plus — Blue
Original Liya Plus — Orange packaging artwork
Liya Plus — Orange
05 / FLOUR & VERMICELLI03 DESIGNS
Studio mockup presentation of Manik Bhog · Jeev Dan · Mama Foods packaging based on original Graphics Effect artwork

Manik Bhog · Jeev Dan · Mama Foods

A place in every kitchen.

Food-led packaging for vermicelli and atta, built around appetite and familiarity.

View original artwork (03)
Original Manik Bhog Vermicelli packaging artwork
Manik Bhog Vermicelli
Original Jeev Dan Atta packaging artwork
Jeev Dan Atta
Original Mama Foods Atta packaging artwork
Mama Foods Atta
06 / TEA PACKAGING01 DESIGN
Studio mockup presentation of Assam CTC Tea packaging based on original Graphics Effect artwork

Assam CTC Tea

A strong first impression.

A vibrant green-and-yellow tea pack with a distinctive red brand panel.

View original artwork (01)
Original Assam CTC Tea packaging artwork
Assam CTC Tea
07 / AGRICULTURAL PACKAGING01 DESIGN
Studio mockup presentation of Kisan packaging based on original Graphics Effect artwork

Kisan

Clear design. From the ground up.

A bold yellow agricultural pack with a recognisable crop-led visual.

View original artwork (01)
Original Kisan Agricultural Packaging packaging artwork
Kisan Agricultural Packaging
More design explorations Labels, stickers, logos, banners & cosmetics

The following packaging and campaign images are illustrative concepts created for this website, not client projects. The studio logo shows our refreshed identity.

FMCG concept mockups including snacks, groceries, beverages and household care packagingFMCG / PRODUCT MOCKUPS

Everyday essentials. Elevated.

Food, beverages, groceries, personal care & home care

01
Concept label and sticker designs for jars, bottles and consumer packagingLABELS / STICKERS

Small details. Strong identity.

Bottle labels, jar wraps, seals & die-cut stickers

02
Fictional Zest brand identity with logo, advertising billboard and roll-up banner conceptsLOGOS / BANNERS / BRANDING

One brand. Every touchpoint.

Logo identity, advertising banners & stationery

03
Illustrative premium cosmetics cartons, bottles and jar packagingCOSMETICS / PACKAGING

Care, beautifully considered.

Skincare cartons, bottles & premium product mockups

04
Graphics Effect orange and black logoTHE STUDIO / REFRESHED IDENTITY

The identity behind the effect.

Graphics Effect — Pankaj Gupta’s design studio

05
FMCG DESIGN COVERAGE

From your pantry
to personal care.

Snacks & namkeenBiscuits & bakeryTea & coffeeSpices & masalasRice, flour & pulsesEdible oilsDairy productsJuices & beveragesConfectionerySoaps & shampoosSkincare & cosmeticsOral careDetergentsHome cleaning
02 / SERVICES

From the first idea
to the final printed detail.

Every product
has a story.
Let’s design yours.

01

Packaging design

Clear, compelling packaging that balances brand expression with the information your customers need.

PharmaceuticalsFMCGCosmeticsToys
02

Logo & brand identity

A consistent visual language that gives your brand character and keeps your product range connected.

03

Labels, stickers & print artwork

Custom labels, die-cut stickers, wraps and print-ready files, with clear product information and consistent brand details.

04

Banners & promotional design

Advertising banners, standees, posters and campaign graphics that carry your brand confidently into every space.

EXPERIENCE THAT MAKES A DIFFERENCE
15+

years of turning ideas
into impactful design.

CRAFT. CLARITY. CONSISTENCY.
03 / THE DESIGNER

Hello, I’m
Pankaj Gupta.

A passionate graphic designer.
The person behind Graphics Effect.

Based in Varanasi, Uttar Pradesh, I bring over 15 years of experience to product and packaging design for pharmaceuticals, FMCG, cosmetics, toys, and other consumer products.

My approach is simple: clean structure, brand consistency, and design centered on the people who use your products. I work from the initial concept to the final print-ready files, with care at every stage.

Tell me about your project
04 / THE APPROACH

Good thinking. Better design.

01 / UNDERSTAND

Start with your story.

Your product, your audience, and what makes your brand different.

02 / CREATE

Give it a clear voice.

Explore concepts and refine the structure, typography, and visual identity.

03 / DELIVER

Get every detail right.

Bring the chosen direction together in consistent, print-ready artwork.

HAVE A PRODUCT IN MIND?

Let’s make
an effect.

↗
PRIMARY EMAILgraphicseffect.vns@gmail.comALTERNATE EMAILgraphiceffect.com@gmail.com
LET’S TALK+91 98387 65444+91 86012 30003
BASED IN

Varanasi, Uttar Pradesh
India

GSTIN

09AJUPG2947H1ZQ

FIND THE STUDIO

Meet us in Varanasi.

Graphics Effect
Varanasi, Uttar Pradesh, India

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